The Result of Pandemic Covid-19 for Digital Marketing

No doubt that the Covid-19 has greatly influenced our lives which has led to many changes like social distancing, less travelling, remote workings and much more. Especially the impact of the pandemic has been clearly shown in the business world. Usage of the internet and digital devices has automatically increased.

Covid Impact on Digital Marketing

In this article, we will look at how covid-19 impacted and is still impacting digital marketing and how we can do effective digital marketing. If you want to pursue a career in digital marketing, you can join a digital marketing course in Lahore. Without further ado, let’s get started.

Don’t Ignore the Basics of Digital Marketing

Let’s get real. During covid, we have spent most of our time in the virtual world. That’s the reason due to which the internet has been used more than ever before. Whether it was used for studies or for a job/ business, the pandemic shifted everything online. Same with the case with digital marketing! Businesses rarely did marketing in the traditional way, instead, they prefer online/ digital marketing to sell their products/ services.

Eventually, this creates more competition in the market. According to Ahrefs, only 1% of Google search results that rank on page 1 were less than a year old. So in order to stand out and do digital marketing effectively, we can’t deny the importance of its basics including SEO, site speed, user feedback, pay-per-click, link-building, and so on. No doubt that SEO is one of the most important factors of digital marketing and to learn SEO, you can join SEO course in Lahore.

Ecommerce Has Been Dramatically Increased

Generally, most people prefer to go shopping in stores or malls. But during covid, people tend to stay at their homes to secure themselves, so purchasing online stuff became a norm all over the world. It has to be noticed, e-commerce sales increased up to 32.4% which is insane!

Brands/businesses or salespersons started selling their products/ services online for the ease of their ideal customers. Likewise, they became also able to make a decent amount of money as at the very start of the pandemic most of the businesses went down.

Be Careful While Doing Digital Marketing

In any uncertain or temperamental situation, trying out new things and taking risks might become a nightmare for you. Especially in terms of marketing, it is better to generate ROI as much as possible by applying the tactics that they are good at instead of trying out new and different strategies.

By saying this, we don’t mean that you should completely avoid risks but minimize their percentage or ratio in order to not bear big losses. But you must be aware of market trends and stay up-to-date and must be prepared for any undesired situation.

Web development plays one of the major roles in digital marketing. Web Developers are high in demand and making a decent amount of money as well. In order to master this skill, you can enroll in a web development course in Lahore.

Users Have Become Smarter

Undeniably, people have become more exposed to the digital world as well as online marketing. As they came to know how to filter out different marketing campaigns/ads to get a suitable product/ service without wasting their time and energy.

As studies showed, “84% of consumers mostly like for search engines to utterly identify their needs and narrow results down to no more than 10 choices. Moreover, 70% of consumers consider using digital assistants in order to make online purchasing easier.”

So, it has been difficult for digital marketers to stand out in the market and make their mark. However, personalized marketing is considered the most effective way to generate more leads.

Final Thoughts

All in all, the great impact of covid that has been observed is that it restricts us from contacting others to some extent but the virtual world enables us to connect with each other. So we cannot deny the power of digital tools, the internet, social media platforms, and more as these are the essence of digital marketing. Unlike traditional marketing, it is more effective because it is independent of time and geographical area.

The post Impact of Covid-19 on Digital Marketing appeared first on 360PRWire.

Answer This to Become The Best Digital Marketing Manager

In the era of digitalization, no brand can expect to grow without a digital presence.

Your clients need an engaging digital interaction with their audience, which requires a well-strategized digital marketing plan.

However, a strategy that yields results is only possible when you have a person who knows the ropes of digital marketing, calling shots from the top.

In other words, you need to hire a digital marketing manager who has the creativity and analytical skills to create and run a digital marketing campaign from start to finish.

But, hiring the right fit from the pool of resumes flooding in your inbox is easier said than done.

Luckily, we have teamed up with marketing experts to bring you a list of interview questions for a digital marketing manager to aid in your hiring process.

If you are looking to hire for more marketing positions, here is the inventory of marketing interview questions for your ease.

Let’s see the questions!

General Interview Questions for Digital Marketing Manager

Although every person in a marketing department should have team building and collaboration acumen, the need becomes crucial in a managerial position.

So, apart from the tactical and strategical prowess, a digital marketing manager should have the necessary soft skills to manage a digital team.

But, how do you test the soft skills?

The best way to do that is to plan your interview basis: cultural assessment and skill and background assessment.

Here are a few cultural assessment questions suggested by experts that you can ask your next candidate.

Why did you choose to pursue a career in marketing?

What are your 3 top core values?

What’s your favorite digital marketing strategy and why?

What areas would you say you’re better than most in digital marketing?

How do you invest in yourself?

Why do you want to work for our company?

How do you know you will add value to our company?

What is the difference between a good place to work and a bad one?

What was the last marketing book you read, and when was it?

Which digital marketing gurus inspire you the most? Why?

What will you do in your first months on the job as a digital marketing manager?

What would you expect to happen if you underperform?

What would the definition of the “world-class employee” mean to you? Would you say you match this definition?

In what capacity was your team better with you being a part of it?

How do you approach juggling multiple shifting priorities?

What would you do if you could do anything you wanted?

If you could build a team, what qualities and skills would you look for in candidates?

Tell me about a time when you had a conflict with a coworker or team member. What happened?

Tactical and Strategic Interview Questions for Digital Marketing Manager

Once you are done assessing if the candidate is in sync with the company values and work ethics, it’s time to find how well the candidate knows the tricks of the trade.

“The marketing manager position carries a lot on its plate that can’t be chewed without having hands-on experience and skills. I try to understand if they have experience in the marketing channels that are strategic to my company. I’d also recommend asking questions that reveal the candidate’s familiarity with different marketing automation and SEO tools.”

What industries have you worked for before?

What marketing channels do you have experience with?

Have you ever helped your company’s content rank higher in search engines? If so, how did you accomplish that?

Describe a marketing automation campaign that you set up.

Describe a successful social media marketing campaign that you were involved with. What was your role, what were the results, and how did you accomplish those results?

“Too many marketers have only an arms-length relationship with customers. The best marketers talk to customers, meet in person (when possible), learn how buyers feel, and figure out what they need for each step in their journey. Apart from that, I like to know how well the candidate communicates with leadership and makes ends meet with little resources.”

Tell me about a time you didn’t have sufficient resources (time, money, talent) to get the job done. What did you do?

Tell me about a time you gained insights into the buyers’ journey. What did you do?

Tell me about a time you got leadership on the same page about marketing strategy. How did you do that?

“We like to nowing our candidate from the very basics to know how dedicated the candidate is. Then, we ask questions, in particular, to check how passionate and well-informed the candidate is and also whether or not they have the appropriate skills to thrive in the following career.”

What skills do you believe are necessary for a marketer?

How do you determine which marketing channels are optimal for your target market?

How well do you understand our industry and target audience?

What’s the one thing that you would change or alter in our existing website/ social media/ marketing strategy?

Tell me about a time when a project’s needs and scope drastically changed—how did you respond, and what was the project’s outcome?

“The candidate should be able to give you an example and guide you through the campaign from beginning to end. They should discuss qualitative and quantitative outcomes, as well as their significance in achieving success. It’s a good sign if the candidate feels pleased with their accomplishment.”

Describe the most successful campaign you’ve ever run. What made it so successful, and what part did you play?

Tell me about a recent marketing tactic you tried?

Which metric do you consider the most important to track?

How do you measure success or failure on a specific marketing campaign?

“I mostly ask questions about data and the potential for moving the needle on our marketing strategies. I really believe that some marketers focus too much on the content and a continuous stream of material rather than the results. That’s all I want in terms of my marketing manager – results. And that can be tracked via data and analytics available online.”

How comfortable are you in using large amounts of data to guide decision-making?

What numbers/ data would you track that we can analyze in relation to our marketing strategies?

How do you move the needle as a marketer?

What’s one tactic you used that significantly increased leads?

“The applicant must possess a high level of emotional intelligence and is capable of balancing their own sentiments with those of individuals in positions of leadership. Effective communication necessitates emotional moderation. Also, creativity is a fundamental component of effective marketing; the applicant should be able to conceive creative ideas that support the marketing goals.”

You’ve got an excellent concept for a new campaign, but your boss doesn’t grasp it. How can you get executives to buy in?

How do you gain a deep understanding of your target audience?

Can you tell me about a time when you adopted a unique, new, or unconventional approach to a strategic initiative?

“A well-trained marketing manager can significantly influence a business. The screening questions for a marketing manager must probe into the fundamental talents and abilities needed to build and sustain marketing strategies that satisfy organizational goals effectively.”

Please give me an example of a campaign that did not turn out the way you expected.

When it comes to influencing customer behavior, what elements do you believe are the most important?

What, in your opinion, distinguishes our company from its competitors?

“I try to understand the candidate’s marketing acumen, decision-making, collaborative and leadership abilities. You should Include questions to know if the candidate has taken the time to research the company and familiarize themselves with its marketing goals and objectives. The idea is to ascertain whether or not the applicant is ready to take on a leading role to oversee critical marketing campaigns and deliver the best possible results.”

What do you understand about our target audience?

What responsibility do you handle in your current job?

How would you orchestrate a successful product launch for low and high-budget?

What new marketing tactic have you recently tried, and what did you learn?

What do you know about our company’s recent marketing efforts?

Important Element To A Successful Digital Marketing Strategy For Healthcare

Many industrial sectors have gracefully embraced digital marketing strategies in recent years, which eventually led to success at a rapid pace. Though healthcare is bit slow in adapting to digital marketing strategies, we cannot ignore the numbers. According to few surveys, 80% of internet users have searched for health and wellness related information online in the past year. And more than 70% of people reported that it has influenced their decision making about treatment.

Now we know patients are looking for solutions online, it’s important to remain on top of digital marketing in order to keep our services ahead of the curve. So, here is one of the most important elements of digital marketing that assist you in reaching more potential patients and generating leads at a lower cost and with greater effect.

SEO-Search Engine Optimization

According to Google, one out of every twenty searches is health related, which includes signs and symptoms of illness or a disease, diet tips, treatment options and more.

And guess what, with effective search engine optimization, you can increase the chances of getting visible on the first page, which helps to attract users’ attention. With the help of search engine optimization, you can improve the volume of both quantity and quantity of organic traffic by focusing your content on specific keywords that your patients will use in their searches. If you are a multispecialty hospital or any other healthcare sector with many service lines, you will want to search for the best keywords using tools like Google trends and HubSpot. These tools help you find the best ranking keywords.

Mobile marketing, content marketing, search engine marketing, social media marketing, and other forms of digital marketing. When compared to traditional marketing tactics, digital marketing is both less expensive and more successful. The healthcare business cannot afford to ignore digital marketing.